6 Benefits of Social Media Marketing
Social media is all about brand identity! In January 2019 there was an average social media penetration rate of 49% globally and according to research undertaken by Buffer in 2019 89% of marketers believe that social media is important to their overall marketing strategy. This means that social media marketing is one of the best ways for your business to reach a high volume of people internationally.
- Increase Brand Awareness
Through social media advertising you can specify your target audience using the platforms knowledge base therefore getting your product in front of more people who are likely to be interested in your product. 80% of social marketers list increasing brand awareness as their primary goal. The Facebook suite of apps even have a ‘Brand Awareness’ objective which will help improve brand recall.
Social media is one of the most affordable marketing mediums if we’re talking in monetary terms. Even though these days, with the ever-changing algorithms, you will need to pay for social media advertising if you want to increase your businesses reach, it is still one of the most cost-effective mediums. Also, unlike traditional marketing it has no set-up fees. However, it does cost you in time, so spend it wisely. Target the social media platforms that are most relevant to your customer base.
- Humanise Your Brand
People like to know people. This is especially relevant for small businesses. They like to know who you are, how you cope with situations, what your life looks like, and what makes you tick. This is your invitation to get in front of the camera and show people the truth behind the business. People gravitate towards authenticity over fake so the more authentic the better.
- Enhance Brand Loyalty
Social media can enhance your brand loyalty by encouraging engagement with customers. Posting frequent content helps keeps your brand top-of-mind as most people check their social accounts daily. Having social media accounts allows for real conversations to take place and building brand loyalty leads to better conversions through word of mouth advertising.
- Open Communication
The world of Social Media has bridged the communications void between businesses and customers. Through applications like Messenger, a customer can connect with a brand and receive a real-time response. Your response time is important and through quick, thoughtful responses you can develop a positive reputation and relationships.
- Impact Search Engine Optimisation (SEO)
Google has been built in such a way that it intuitively calculates relevant search results. One of the ways it does this is through social media signals. If you have engaging and shareable content on social media you will get preference on search engines over brand which don’t.
Social media can be a valuable asset if you have the time and knowledge on how to do it right. It doesn’t have to be stressful or overwhelming, just take the first step and start by producing frequent content that your customers can engage with. We are here to help. If you would like to book a consultation, please contact us today.